Privacy policy

Last updated: January 4, 2026

All Eras operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). All Eras is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: To provide you with the Services, perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send account notifications, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience, such as recommending products related to your purchases.

  • Marketing and Advertising: To send marketing, advertising and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart.

  • Security and Fraud Prevention: To authenticate your account, provide a secure payment and shopping experience, detect and prevent fraud or malicious activity, protect public safety, and secure our services. You are responsible for keeping your account credentials safe and should not share your username, password, or other access details.

  • Communicating with You: To provide customer support, respond effectively to inquiries, and maintain our business relationship with you.

  • Legal Reasons: To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, civil discovery, litigation, or to enforce our terms or policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and advertise to you, including personalized advertising based on your online activity with different merchants.

  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products or use social media widgets or login integrations.

  • With our affiliates or within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce our terms, and protect our services or rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit is shared with Shopify and may be transferred to third parties in countries other than where you reside. Shopify may also use personal information for enhanced features combining data from other merchants. For more information, see Shopify’s Privacy Policy: https://privacy.shopify.com/en.

Third Party Websites and Links

Our Services may link to third-party websites. We are not responsible for their privacy practices or content. Review their privacy policies before interacting with these sites.

Children's Data

The Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. Parents or guardians may contact us to request deletion of their child’s data.

Security and Retention of Your Information

No security system is perfect. Information may not be secure while in transit. Retention of personal information depends on factors such as account maintenance, legal obligations, dispute resolution, or enforcement of contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

  • Right to Access / Know: Request access to personal information we hold.

  • Right to Delete: Request deletion of personal information we maintain.

  • Right to Correct: Request correction of inaccurate information.

  • Right of Portability: Request a copy of your information and transfer to a third party.

  • Managing Communication Preferences: Opt out of promotional emails. Non-promotional emails (account/order updates) may still be sent.

In the UK or EEA, you may also have:

  • Objection to Processing / Restriction: Request that we stop or limit processing for certain purposes.

  • Withdrawal of Consent: Withdraw consent for processing previously given.

We will not discriminate for exercising your rights. Verification may be required. Authorized agents can make requests on your behalf with proof of authorization.

Complaints

You may contact us for complaints about processing your personal information or appeal our decisions. For the EEA, you can find supervisory authorities here.

International Transfers

Your personal information may be transferred, stored, or processed outside your country. Transfers outside the EEA or UK rely on recognized mechanisms like Standard Contractual Clauses unless the country provides adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy for operational, legal, or regulatory reasons. We will post changes on this website and update the “Last updated” date.

Contact

For questions or to exercise your rights, contact us:

Email: support@alleras.co 
Address: 5 Brayford Square, London, ENG, E1 0SG, GB

For data protection purposes, All Eras is the data controller of your personal information.