Keep it cashmere.
New in
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Mira Fine V-Neck
£145
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Essential Crewneck
£125
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Alba Polo
£185
Quality isn’t a vibe. It’s a measurement.
Most brands sell cashmere with adjectives. We prefer numbers.
Our cashmere comes from Inner Mongolia, where the climate produces exceptionally fine under fibres. Finer fibres give cashmere its softness. Longer fibres help it hold its shape and resist pilling. These are the details that determine how cashmere feels and how it wears over time.
So we pay attention to what can be measured: fibre diameter, fibre length and knit construction. Because quality should be something you can see, feel and substantiate.
- 15.5–16microns
- 32–44millimetres
From the studio
A few moments from our first shoot
